Google Zeitgeist 2020 is a virtual event that showcases a collection of short, interactive talks and performances by people who are changing the world.
The ask: Challenged to bring the Zeitgeist experience to “every customer in EMEA” (top clients, partners and Ads priority execs).
Context: Part of a tiered digital engagement strategy, ZG Minds will engage top clients at scale and be delivered alongside a series of smaller, priority CEO ZG Roundtables (approx. 10 digital events across major markets)
Target attendees: 500+ top clients and partners across the region. Starting with ZG 2020 list (150 registered attendees) with option for additional seats to country teams to cover off local PELs.
Art Direction
We wanted to create a bold and dynamic identity that invites guests to join Zeitgeists online event during Covid-19. Using a combination of simple Google shapes along with a bold colour palette and hand drawn elements, we are able to create unique compositions for a range of different formats.
