The future — it's closer than you think. But what does it look like? And how do we get there? In this series Dr Hannah Fry meets the organisations who are building a greener, more resilient planet, today.
Planet Progress is part of the Google.org Impact Challenge on Climate. Google.org brings the best of Google to help solve some of humanity’s biggest challenges — combining funding, innovation, and technical expertise to support underserved communities and provide opportunity for everyone.
Art Direction
Everything we do today has an impact on the future. The actions reverberate onto that future and this is where we wanted to focus the art direction. We developed reverberating marks that reflect each of the 6 grantees. For example, Saildrone deploy uncrewed vehicles in Earth’s harshest ocean environment to report this data in real time. With this idea, the reverb mark reflects the ocean waves.
The wordmark itself uses Google Sans Bold with a subtle slant on the ‘l’ that is an inspiration from a forward slash used in tech.
