What is Zeitgeist?
Zeitgeist is an intimate gathering of CEOs, entrepreneurs, scientists and innovators from the worlds of technology, business, politics, sport, and the arts. It’s a moment in time to take stock, enjoy eye-opening experiences, and share free and open discussions on the ideas that are shaping and rebuilding our world.
Previous speakers include: Bill Clinton, Queen Rania of Jordan, Nobel Laureate Malala Yousafzai, former prime ministers Dominique de Villepin & Tony Blair, economists Mark Carney & Yanis Varoufakis, the broadcaster & natural historian Sir David Attenborough, sporting icons Thierry Henry, Martina Navratilova and Lewis Hamilton, Academy Award-winning actors Cate Blanchett & Eddie Redmayne, and many more.
Art Direction
In 2022, Zeitgeist returned to an in-person event. We wanted to use a wide range of Google styled shapes to reflect the diverse range of speakers and ideas that Zeitgeist brings. In previous years when Zeitgeist moved online, we created an art direction that was super bold and colourful to help us standout from other events. This year, we wanted to be more reflective and gently ease guests back into in-person events with a softer colour palette and more minimalistic approach to the choice of shapes.
Brand Book
An important part of the project was to create an interactive brand book for third party agencies working on the event to gain a complete understanding of the system. Created in Figma, we created a dynamic brand book by showing how components can be used and altered to fit the format required at a physical event.
